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If you’re having a hard time navigating social media and how to set appropriate goals, don’t stress. You’re not alone. Almost of marketers said they have trouble creating social media goals that align with business objectives.

I’ve been there a time or two. It’s not fun and it can…

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When you meet someone for the first time in person, you size them up in two ways. First, in what they say and second by their body language. When you interact with a brand online, all you have to assess them on is words — and words matter. …

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You’re here because you want to learn how to write an email that sells or your current email copy isn’t converting. Nailing your email strategy is both an art and science built on an understanding of how to create high-converting copy. After all, the average person deletes 48% of emails

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Instagram is one of the best social media platforms for small businesses. There’s a wealth of information online for a variety of topics like how to boost your engagement rate, connect with your audience or convert leads to sales. Unfortunately, with all that knowledge comes misinformation too. Over the years…

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You know how important maintaining a content marketing strategy, including blogging, is to the success of your marketing efforts. You’ve already set up a company blog in the hopes of converting leads into sales, but there’s one problem. Your blog posts are not accomplishing what they should. That is, capturing…

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Content marketing requires good writing and good writing ain’t easy, ya’ll. A seasoned writer brings a combination of soft and hard skills to the job. They are grammatical savants, romantic wordsmiths, savvy researchers and fantastical storytellers all rolled into one.

Copywriting, however, strays from the umbrella term of content. Copywriters…

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As the owner of a thriving small business, you’re probably here because social media is on your mind. In fact, you’ve been toying with the idea of outsourcing your social media responsibilities. So, is it time to finally hire a social media manager? A strong social media presence is non-negotiable…

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Think back to the day your business opened its doors for the first time. Your sole focus was on getting customers through the door. You may have even leaned on traditional forms of advertising like newspapers or radio to spread the word. You know you have a product or service…

Ash Czarnota

Desert girl with New England roots. Founder of Alpine Start Creative — a bespoke marketing firm specializing in organic, content strategy for small business.

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